What is a Sound Logo?

A sound logo, also known as a sonic logo or audio logo, is a short sound sequence or melody that represents a brand or company in a manner similar to a visual logo.

It is a key element of audio branding and is used to create an immediate association with a specific brand.

A sound logo is designed to be short, distinctive and easily recognizable. It is often composed of a combination of sounds, musical instruments or melodic elements that capture the essence of the brand. It can be used in various forms of audio communication, such as commercials, promotional videos, radio jingles, corporate video intros, or start-up sounds for mobile applications. The main goal of a sound logo is to create an immediate association with the brand and leave a lasting impression in the minds of consumers. Creating a sound logo requires careful planning and a thorough understanding of the brand, its values and personality.