{"id":11641,"date":"2023-06-12T08:41:27","date_gmt":"2023-06-12T08:41:27","guid":{"rendered":"https:\/\/brandmozart.com\/forte-dei-marmi\/"},"modified":"2025-02-12T16:00:40","modified_gmt":"2025-02-12T16:00:40","slug":"forte-dei-marmi","status":"publish","type":"page","link":"https:\/\/brandmozart.com\/en\/forte-dei-marmi\/","title":{"rendered":"Forte dei Marmi"},"content":{"rendered":"\t\t
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Forte dei Marmi<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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YESTERDAY AS TOMORROW<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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SERVICES<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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#SOUND LOGO
#SOUNDSCAPES
#PLAYLIST
#CUSTOM MUSIC
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The official identity of Forte dei marmi, one of Italy's most iconic tourist destinations and a symbol of the dolce vita and the international jet set.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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THE BRIEF<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Turning a place into a brand is a delicate process that goes beyond simply juxtaposing a logo with a location. And this process becomes even more complex when different souls, each with its own culture, identity and tradition, come into play. BrandMozart's role has been to help this iconic city become a brand capable of embodying and conveying a clear, unique and shared ambition that reflects the diverse identities of the area and engages a wide range of stakeholders including citizens, public administration and the business community through a valuable brand strategy. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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SOLUTION<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In line with its glorious past and future development strategies, the prestigious Versilia resort now has a new, strong and coordinated visual identity to make it a true brand and increase its recognizability and attractiveness in the eyes of tourists and investors today. The branding process begins with the design of the logo and the creation of its intense pay off Yesterday as Tomorrow, then going much further: a visual grammar is studied that uses the logo itself as a matrix, as if it were its DNA, translating the values of Forte dei Marmi into elements such as: the graphic sign, the colors, the photographic language, the typographic and illustrative style, and the new story telling. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The sound signature<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The sound logo for Forte dei Marmi is a short and distinctive sound element that summarizes the essence of the seaside resort, known for its elegance and history. The sound logo is based on the theme \"today as tomorrow,\" or the idea of enhancing the tradition and innovation of Forte dei Marmi, a place that does not change but renews itself. The sound logo has two parts: the first by an \"ancient\" piano with more dated sounds, recalling the past and class of Forte dei Marmi, and the second by a piano accompanied by more modern and creative sounds, representing the future and vitality of Forte dei Marmi. Both parts play the same melody, which is simple but harmonious, elegant but catchy, to create a contrast but also a continuity between the two parts, and to recall the concept of \"today as tomorrow.\" The sound logo aims to communicate the identity and values of Forte dei Marmi, to create an emotional connection with potential visitors, to differentiate itself from other tourist resorts, and to strengthen memory and loyalty.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SOUND LOGO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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