Molino Pasini
THE SOUND OF FLOUR
SERVICES
#SOUND LOGO
#CUSTOM MUSIC
#FIELD RECORDING
#PLAYLIST
#ON HOLD MUSIC
BrandMozart has created a sound universe based on the ambient sounds of one of Italy's most famous mills. A universe of melodies and suspended harmonies, a musical journey that transports the listener on a sonic journey to discover the world of Molino Pasini.
THE BRIEF
Four generations, 100 years of history, the art of flour imprinted in the DNA. Molino Pasini is a milling company specializing in the production of high-quality wheat flours, dedicated both to the end consumer (artisans, wholesalers and retailers) and to those involved in their processing, such as the food industry. If quality is not discounted on production, art and the search for a different and unusual way forward face the company's communication sector: the need to create a sound identity for the company certainly is unique in the current panorama of milling companies, and the family claim, "The Art of Flour," builds the basis of Molino Pasini's new sound identity.
SOLUTION
BrandMozart has created a sound universe based on the ambient sounds of one of Italy's most famous mills. A universe of melodies and suspended harmonies, a musical journey that transports the listener on a sonic journey to discover the world of Molino Pasini. The result is surprising, bringing back the ancient and contemporary noises of flour, its strength and its uniqueness and authenticity. An undiscovered sound generated by field recording sampling of some of the typical milling processes. From the plansichter to the manual sieve going from the arrival of grain to its passage through the transfer pipes.
The sound signature
The sound logo is a key element of a company's or brand's communication, as it allows it to create an emotional connection with the audience and convey the brand's values and personality. To create the sound logo for Molino Pasini, we followed a creative process based on the combination of real sounds and synthetic sounds, which complement each other to create a warm, elegant and intangible atmosphere. The sound logo consists of four main elements, appropriately superimposed. Molino Pasini's sound logo is the sound of flour becoming art. It is the sound of nature being transformed into innovation. It is the sound of passion expressed in elegance. It is the signature sound that closes an impeccable work.
SOUND LOGO
Brand Music
The corporate theme is a 2:03-minute piece of music that represents the sound identity of the Molino Pasini brand. It is part of corporate sound branding along with the sound logo and other sound elements such as soundscapes. Shorter versions of the song were created, including "The Sound of Flour." This electronic piece uses the misolid scale to create an intangible feeling of suspension, telling the story and values of the brand through a combination of electronic, acoustic, and concrete sounds. It is an aural journey uncovering the world of Molino Pasini.
BRAND MUSIC
Spotify Playlist
Cooking is one of the very few human activities that involves all the senses-no one excluded, all our perceptions are stimulated when we decide to set to the stove, and then taste what we have prepared. Molino Pasini has decided to accompany every flour in its range and every preparation with an original and pleasant soundtrack, which will be the perfect background to our activities in the kitchen and help us get into the right mood to make new masterpieces, based on flour, again and again. BrandMozart created a series of playlists on Spotify matching them to the right musical mood.
LISTEN TO PLAYLISTS ON OUR SPOTIFY PROFILE
Environmental sounds
The mill is a place full of sounds, telling the story and the work of the people who make the flour. Sounds that are an integral part of the sound identity of Molino Pasini, a brand that has been in the business of turning grain into art for more than 80 years. To celebrate this tradition and innovation, BrandMozart has created the album of soundscapes "Molino Pasini - The Sounds of the Mill," musical pieces created following certain criteria and techniques that make them consistent with the brand's sound identity and convey the emotions and messages that Molino Pasini wants to communicate with its products.
The sieve
The kneading machine
The plansichters
The packaging
On Hold Music
The musical messages for Molino Pasini's telephone switchboard were created following certain criteria and techniques that make them consistent with the brand's sound identity and convey the emotions and messages that Molino Pasini wants to communicate with its products. The official male brand voice fits into the corporate sound branding ecosystem, along with the sound logo and corporate theme, and creates an emotional connection with Molino Pasini's customers and employees.
