Italia Zuccheri
GROWERS WITH CARE
SERVICES
#SOUND LOGO
#SOUNDSCAPES
#PLAYLIST
#CUSTOM MUSIC
The official identity of Italia Zuccheri, the only 100% Italian, sustainably farmed sugar that comes from the care of farmer members.
THE BRIEF
Italia Zuccheri's is the story of the passion that farmers put into cultivating an area every day that returns high-quality products. Their stories are also ours and those of those who make a valuable choice every day and choose Italia Zuccheri, the only short supply chain of 100 percent Italian sugar. The need to create a strong sound identity is certainly unique in the current landscape of companies involved in sugar cultivation and production. The values, care and essence of Italia Zuccheri build the basis of the new sound identity, "Earth, Sugar, Us."
SOLUTION
BrandMozart has created a sound universe based on the ambient sounds of Italia Zuccheri. A universe of melodies and suspended harmonies, a musical journey that transports the listener on a sonic journey to discover the world of the 100% Italian short sugar supply chain. The result is surprising, bringing back the ancient and contemporary sounds of working the land, capturing its authenticity.
The sound signature
The sound logo is a key element of a company's or brand's communication, as it allows it to create an emotional connection with the audience and convey the brand's values and personality. To create Italia Zuccheri's sound logo, we followed a creative process based on the values the company wants to represent. The sound logo of Italia Zuccheri is the sound of caring for our land. It is the sound of growers expressing themselves in passion. It is the signature sound that closes an impeccable work.
SOUND LOGO
Brand Music
The corporate theme is a 2:19-minute piece of music that represents the sound identity of the Italia Zuccheri brand. It is part of the company's sound branding along with the sound logo and other sound elements such as soundscapes, including "Sounds of Our Land" and "Sounds of the Kitchen," shorter tracks based on the combination of main theme and field recording. It is a sonic journey uncovering the world of Italia Zuccheri.
BRAND MUSIC
Spotify Playlist
Italia Zuccheri decided to pair the perfect background music with three iconic moments of the day: "Sweet Good Morning," "Sweet Break," and "Cooking with Italia Zuccheri." BrandMozart created this series of playlists on Spotify by matching them to the right musical mood.
Environmental sounds
The agricultural supply chain is a place full of sounds, telling the story and the work of sugar producers. Sounds that are an integral part of Italia Zuccheri's sonic identity. To celebrate this tradition and innovation, BrandMozart created the album "Sounds of Our Land," shorter tracks based on the combination of main theme and field recording, consistent with the brand's sound identity and conveying the emotions and messages that Italia Zuccheri wants to communicate with its products.
WATER
API
CHICALE
CULTIVATORS
NATURE
RAIN
TEMPORAL
EARTH
TRACTOR
SUGAR
The sounds of the kitchen
BrandMozart also created an album entitled "Sounds of the Kitchen." These musics blend environmental recordings made inside Italia Zuccheri's kitchen with melodies evocative of the main theme. This album offers a compelling sensory perspective, a journey through the authentic sounds of cooking, interwoven with enchanting melodies that enhance its beauty and depth. "Sounds of the Kitchen" thus becomes a musical testimony to the connection between culinary tradition, the art of sugar production and the very essence of Italia Zuccheri.
COFFEE OF THE
GOOD MORNING
SWEET
AWAKENING
SUGAR&COFFEE
COOKED TO
PERFECTION
COFFEE OF THE GOOD MORNING
SWEET AWAKENING
SUGAR&COFFEE
COOKED TO PERFECTION
