Polaretti
Polaretti dance
SERVICES
#SOUND LOGO
#BRANDMUSIC
#PLAYLIST
BrandMozart carried out the audio branding project of the Polaretti brand, featuring the legendary "Po Po Po Polaretti" one of the most famous Italian advertising catchphrases.
THE BRIEF
Dolfin is now the undisputed market leader with its "Polaretti" brand, delicious popsicles with fruit juice for freezing. Dolfin's history began back in 1914 with the artisanal production of candies. The next step is the production of sugared almonds and cannellina and the marketing of typical products with national distribution. Always in TV communication, it has created a real catchphrase over the years with the jingle "Po Po Po Polaretti," today one of the most nationally known in Italian advertising.
SOLUTION
BrandMozart created the complete audio branding project consisting of sound logo in different versions, the catchy brand song Polaretti Dance, the sound theme for the official amusement park Polarettilandia, and the official brand profile on streaming music platforms.
The sound signature
The sound logo is a key element of a company's or brand's communication, as it allows it to create an emotional connection with the audience and convey the brand's values and personality. To create the sound logo for Polaretti BrandMozart used a fresh and dynamic male voice with an engaging rhythm and extraordinary memorability.
SOUND LOGO
VOCAL LOGO
Polaretti Dance
The brand song Polaretti Dance is a joyful pop dance track where BrandMozart has created a lively mix of musical instruments and rhythmic vocals. The arrangement takes the listener on an engaging sound journey that urges one to move and dance. Keyboards add a fresh touch, while bass and drums provide a solid rhythmic foundation. BrandMozart's Polaretti Dance is a dance track designed to be upbeat, light and catchy, with clear, lighthearted production. It features a steady beat, a simple but effective melody, and lyrics that leverage a repetitive and fun vocal hook, perfectly in line with the target audience of young listeners.
POLARETTI DANCE
Playlist
Polaretti with the playlist project decided to match the consumption of the product with an original and pleasant soundtrack, which would be the perfect background music to go with the consumption of the popsicles, to experience happy and carefree moments. BrandMozart created a series of playlists on Spotify by matching them to the right musical mood, matching the sensory characteristics of the products to the corresponding musical styles so as to have a perfect match.
