Pharma Confidential
cold bye bye
SERVICES
#SOUND LOGO
#BRANDMUSIC
#CUSTOM MUSIC
BrandMozart at work on a series of pop songs sung for an iconic anti-cold product from a well-known multinational pharmaceutical company.
THE BRIEF
BrandMozart created a lovemark song for a well-known pharmaceutical company to engage a new young consumer target audience in a campaign dedicated to an iconic cold product. The need was to develop a song that could become a winter catchphrase, capable of generating familiarity and recognition, using a pop, light and ironic tone of voice.
SOLUTION
The song was created by BrandMozart to become the centerpiece of an advertising campaign against seasonal ailments, generating a strong emotional connection with the audience. The song's distribution strategy includes a presence on various digital platforms, such as Spotify, TikTok and YouTube Shorts, along with social media stories to encourage user engagement and user-generated content creation.
Brand Song
The musical structure of the song was designed to evoke a winter atmosphere and to better reflect the feelings associated with the cold season. At the same time, the lyrics were unbranded to maximize virality: references to everyday cold-related situations, such as sneezing and stuffy nose, were included to facilitate audience identification while creating opportunities for viral visual content.
SONG #1
SONG #2
