Pharma Kids

Fun and safe pills

SERVICES

#CUSTOM MUSIC
#THERAPEUTIC MUSIC

How to make the difficult time of children taking oral pills safe and fun with music.

THE BRIEF

The goal of our client, a large multinational pharmaceutical company, is to help children in the process of swallowing pills orally, a moment that is always traumatic and often experienced with great discomfort and concern. Thousands of accidents occur each year in these situations often also causing problems where first aid maneuvers and recourse to medical personnel are required. With these considerations as a starting point, the marketing team sought a solution to achieve two important results: first, to make the process of taking the pill safer and second, to make this moment, experienced painfully by children, as a fun and engaging one.

HAPPY PILLS

BrandMozart has devised, for the first time in this field, an innovative musical concept declined on different songs that can make the process of taking the pill safer and making this moment, experienced with suffering by children, as a fun and engaging moment. Through different specific rhythms BrandMozart has created user-friendly tracks suggesting with explanatory sounds the various steps that mark the ideal phases leading up to taking the pill. Tests conducted have shown high emotional engagement through music in children increasing both the fun factor and safety throughout recruitment.

Brand Medley

The project was implemented to help children take their medicines throughout the day. It is a series of musical pieces that accompany the times when children have to take medication, making them more fun and less stressful. The songs were created with the aim of stimulating children's imagination, curiosity and humor, using upbeat rhythms and a catchy melody that connects all four songs. The project is based on the idea that music can have a positive effect on children's psychological and physical well-being, facilitating adherence to treatment and improving quality.

SHORT DANCE

Keep
the time

Take
the pill

PLAY

PLAY

Hold the glass

Gobble Gobble

PLAY

PLAY

Keep
the time

Take
the pill

Hold
the glass

Jun
Jun Jun

PLAY

PLAY

PLAY

PLAY

Keep
the time

PLAY

Take
the pill

PLAY

Hold
the glass

PLAY

Down Down Down

PLAY