Parma Football
Forever Parma
SERVICES
#SOUND LOGO
#BRANDMUSIC
#AMBIENT MUSIC
BrandMozart has signed the official sound identity of Parma Calcio, transforming the Crociati pride into a unique musical experience that celebrates history, passion and international vision.
THE BRIEF
Parma Calcio has embarked on an innovative journey aimed at transforming the Club's history, passion and energy into a distinctive sound experience. The project was entrusted to BrandMozart, a leading audio branding agency, with the goal of creating an identity system capable of evoking emotions, strengthening the brand and consolidating the emotional bond with fans. The challenge was to combine tradition and modernity, celebrating the Crusader essence through a universal language: music.
SOLUTION
Parma Calcio's new sound identity is the result of accurate and strategic research work aimed at selecting sounds that amplify the Club's core values: Gialloblu Family, Excellence, Pride and Style. The project combines rhythmic beats that recall the beat of the stadiums, authentic choruses sampled by the Curva Nord, and epic tones that recount sporting feats, offering an intense and recognizable sound experience.
The sound signature
The sound signature is the beating heart of the new musical identity. Short but powerful, it combines rhythm, chorality and emotion, embodying in a few seconds the pride, passion and resilience of Parma Calcio. It will be used in all the Club's official communications, representing a distinctive and identifying element on all touchpoints.
SOUND LOGO
Brand Song
"Forever Parma" is the official track of the new sound identity. Available in two versions on all major streaming platforms, it is a composition that celebrates the Gialloblu soul through emotional melodies and a powerful rhythmic structure, capable of transforming every moment lived into a shared experience of pride and passion.
OFFICIAL VERSION
STADIUM VERSION
Tardini stadium ambient music
The new sound identity is not limited to advertising campaigns. It also stars in physical spaces, starting with the Tardini Stadium. During all home matches, DJ Sets curated by BrandMozart will enliven the pre-match and halftime, integrating the sound signature and the Club's official songs in original mashups. An innovative way to experience the excitement of Parma Calcio through music as well.
ambient music
