Martelli
Makes Every Moment Sound
SERVICES
#SOUND LOGO
#BRANDMUSIC
#SPOT RADIO
#VIDEO MUSIC
BrandMozart created the complete audio branding project and official music for the Martelli Salumi brand, one of Italy's largest producers of quality meats and cold cuts.
THE BRIEF
In today's competitive landscape, capturing consumer attention requires more than just a visual presence. Martelli Salumi, with a history of more than sixty years, chooses to embrace an innovative, multi-sensory branding approach to increase its notoriety and create an ever-deepening bond with its audience.
SOLUTION
The new sound identity strategy created by BrandMozart not only celebrates the quality and tradition of the products, but turns every moment into an experience of goodness. The first national radio campaign, with spots broadcast on the main Italian radio networks, is a key element of this strategy, designed to increase brand awareness and consolidate brand presence in the Italian market.
The sound signature
The sound logo celebrates the simplicity and quality of everyday life. Because "the good" of life is in Martelli products. Based on a melody of electric guitar, percussion mainly on high frequencies, at the sound level it plays on transitions to empathize the audience towards the brand.
SOUND LOGO
Brand Music
"Makes Every Moment Sound" is a pop and joyful brand song, realized through a lively mix of musical instruments. The guitars, acoustic and electric, intertwine harmoniously, leading the listener on an engaging sonic journey. Keyboards add a fresh touch, while bass and drums provide a solid rhythmic foundation. With catchy rhythms and catchy melodies, this track captures the essence of Martelli's consumer campaign, "It Makes Every Moment Good," turning every moment into a vibrant and energetic experience.
BRAND MUSIC
Radio Spot
SPOT RADIO #1
SPOT RADIO #2
Video Music
