Vivere Over
a whole other life
SERVICES
#SOUND LOGO
#BRANDMUSIC
#PLAYLIST
BrandMozart carries out the audio branding project for Over Group, the Italian leader in high-end senior living services.
THE BRIEF
The Over Group was founded with the goal of responding to the needs of the self-sufficient and partially non-self-sufficient over-65s by providing a place for them to live actively and without feeling aging. BrandMozart's goal was to develop a Sound Identity that can be a trait-d'union between music and marketing, attracting attention, activating memory, and facilitating identification with a new way of living the elderly.
SOLUTION
BrandMozart to represent the brand and its aspirations, developed the sound logo and song "All Another Life," designed to evoke feelings of lightness, happiness and serenity. The composition created by BrandMozart is based on catchy melodies and a mix of sounds reflecting a sunny day, communicating the message of celebration of life that Over Group wishes to convey.
The sound signature
The sound logo for "Over" was designed by BrandMozart to be easily recognizable and to evoke positive feelings. Using contemporary sound elements, BrandMozart created a short harmony that represents the brand and its mission. This composition is designed to accompany the Group's visual communication and to be used in various contexts, from promotional materials to events.
SOUND LOGO
The corporate theme
"A Whole Other Life."
Immersed in the joyful and vibrant atmosphere of a sunny day, "All Another Life " captures the essence of vitality and serenity. The song is an explosion of contemporary sounds, a journey of joy and lightness. Melodic guitar harmonies, embraced by energetic synths, merge with pressing rhythms of drums and percussion, creating an engaging rhythmic base.
"All Another Life" is proposed as a celebration of life, a hymn to happiness and well-being, perfect to accompany moments of relaxation and enjoyment, where pleasure, comfort and quality of life always come first.
A WHOLE OTHER LIFE
Playlist
Living Over has an official profile on Spotify where there are a series of functional thematic playlists that reflect the founding values of its brand manifesto. BrandMozart has created a series of playlists that accompany the various moments of the day using the power of music and creating the right mood to scan the daily gestures within Over facilities. Relaxation and tranquility, leisure activities, good morning and waking up, reflection and introspection, outdoors, dinner and conviviality.
